Graphic Design, Crafts, Editorial Design, Packaging, Wayfinding, Spatial Design & more
by Mairhuber Stefanie.
Currently living in the heart of the Alps – close to Innsbruck.
Connecting design & crafts based on strong concepts is my main competence. Whether it’s about corporate identities, small graphic works, typography, photography or spatial design. Combining all of these fields is what I enjoy most.
Competences
Graphic Design
The simpler the better – whether speaking of the communication of content or the design of it. Making things easily understandable for everyone as well as making it aesthetic is the key of good graphic design.
Wayfinding
Turn left, then right, then go through.. eh what? Way-finding does not need to be that complicated. In best case the user does not even recognise he is actively looking for something, he is just guided intuitively. Signage is also a way to support the Corporate Design of a building / place and strengthens the brand.
Editorial Design
Magazines, Look-books, Yearly Journals... everything that has a text-based content needs a good look too. Communication only works, if it appeals the eye. To find a way of presentation that fits the content is what it’s all about.
Packaging
You can see it simply as a way to protect the product itself. But besides keeping the product safe, packaging design does much more. It helps the customer to find the product he/she is looking for. And most important: It serves great anticipation, and therefore automatically promotes the product itself.
Spatial Design
Exhibition Design, Scenography.. everything that is spatial and communicates information or a certain feel. When working with space, materials and sizes are crucial. Find the right tone of voice to surround and devour people and you can make them feel either excited or comfortable (or not comfortable at all).